E-commerce Brand
Direct-to-Consumer Brand Launch Range
Six SKUs, built for the photo
A new online brand needed six SKUs that would survive close-up photography and one-star reviews equally - the finish had to hold up in the hand, not just in the listing.
Selling online means every stitch is photographed. We treated the finish as a specification item rather than an afterthought: consistent edge stitching, clean lining joins, and colour matching held across the six SKUs.
What mattered most
- Colour consistency across the range so the listings look like one brand
- Retail-ready packaging and hangtags for a marketplace launch
- Small initial run with a defined scale-up quantity and price