Supermarket Range
Supermarket Own-Label Slipper Range
Four styles, one landing cost
A European grocery chain needed a four-style winter range that could sit under a fixed shelf price. We worked backwards from the landed cost, not forwards from the fabric.
The brief was a shelf price, not a design. That changes the conversation entirely: instead of quoting what a design costs, we built four designs that fit the number, then showed the buyer where the money was going.
How it was built
- Four styles covering women's and men's, cotton and fleece
- Pile weight and sole material chosen to hold the target landed cost
- Compression packing to cut container volume
- Retail hangtag and barcode applied in-house
The range has been reordered each season since, on the same specification.